MFGS Leadership Page
Innovation in Government® 2019 Compendium
After a year of experimenting with different landing page layouts and form styles, I decided to combine all I had learned to create the ultimate promotion platform for our 2019 Compendium, a culmination of all reports published over the previous year. Some employed strategies include pulling the form above the fold, personalized language on the download button, and a JS function that moves the window down to the form when any interactive elements are clicked.
The page currently clocks a conversion rate of over 15%, and this result is without any special off-site promotions pointing back to the page.
GovTech Open Source Report Landing Page